Crisis Management / Crisis Communication

If you find your company in a situation where its brand and goodwill can be damaged, it is critical that you act quickly and appropriately.  It can be the difference between moving forward and thriving, and possibly not recovering.  

A crisis is business can be anything from an accident, a lawsuit, criminal activity of an employee, or misplaced anger over a misunderstanding.  You may find yourself having to react and respond to negative publicity (and yes, there is such a thing as bad publicity) or deciding whether to get out in front of the story to manage the media reaction.

Either way, it must be done with an understanding of the situation and sensitivity to unintended consequences.  Helicon Public Relations specializes in crisis management and has had tremendous success in helping clients work with the media to their best advantage.